We believe learning is what drives people and organizations

forward.

Over the years, we have helped organizations grow by strengthening the people within them. From leadership development and onboarding to change management and essential skills like psychological safety and feedback, we turn insight into lasting behavioral change.

Behavioral Change Group

Growth doesn’t happen in theory — it happens in real moments.

We're not here to lecture or deliver off-the-shelf solutions. We're here to ask the right questions, deliver learning that fits real life, and support leaders, teams, and organizations in the moments that matter most.

From new employees finding their footing and first-time managers transitioning into their new role to senior leaders navigating uncertainty - we create space for clarity, reflection, and change. Not in theory but in practice. In conversation. In real life.

Sometimes, that means working closely with HR to develop leadership skills, train enterprise behavior, or support cultural transformations.
Other times, it means equipping leaders and teams with guided tools and exercises that drive change, spark alignment, and build trust.
And often, it means supporting individuals on their own path, learning, growing, developing - professionally and personally.

When people grow, organizations move — and real change becomes possible

View our services

What we do

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Cases

Rooted in the organization's well-established values and behaviors, we created a learning journey combining virtual sessions, face-to-face training, and microlearning. The program provided leaders at all levels with a clear framework and toolbox to build key skills: delivering assertive feedback, aligning goals, and supporting others in executing their priorities. The journey unfolded in two phases — first with senior leaders, then tailored to frontline managers with a sharper focus on day-to-day execution. The result: sustainable behavior change that drives better collaboration and stronger business outcomes.

Royal Canin

Leadership team development

In the truest sense of partnership—and during times of global turbulence—we worked with the Danish Red Cross International leadership group to grow resilient leaders who champion psychological safety and performance. Through a blended learning program, we combined leadership training with team development, grounded in the participants' real-life challenges. The 12-month journey blended deep reflection and practical tools, building shared clarity around roles, expectations, and stakeholders — and enabling individual and team growth in a demanding humanitarian context.

Red Cross International

Leadership training & team building

We designed a six-month leadership development program based on the leadership pipeline framework for all leadership levels, with a clear focus on executing strategy through strong leaders. Through a blended learning journey, participants built a solid knowledge foundation, trained essential leadership skills, and received a practical toolbox. By utilizing real-time data from our digital platform, we tailored content to meet participants' needs and supported the adoption of new behaviors. Continuous feedback loops with HR gave them a strong voice with the executive team, while pre- and post-program surveys and a live dashboard tracked progress and ensured implementation across the organization.

BKI Foods

Organizational leadership development

We designed a blended learning journey to help Newsec's leaders and project managers lead people through change. The program explored why change is hard, what leaders should focus on, and how to support teams in letting go of old habits and adopting new ones. We provided a practical toolbox and hands-on guidance as they led their first real change — helping them build the mindset, skills, and confidence to drive change with clarity and purpose.

Newsec

Leading people through change

Through executive coaching, we supported leaders in balancing innovation with strategic execution. The process clarified their role in creating value through others — strengthening leadership presence grounded in integrity and confident, purpose-driven action.

Executive coaching

ISS

We co-designed a six-month digital onboarding journey for civil and military personnel, transforming scattered, PowerPoint-heavy processes into a personalized micro-learning experience. The onboarding delivered the right content at the right time, securing compliance, activating tasks, and prompting key conversations. The result was a 50% reduction in ramp-up time, a consistently high-quality onboarding experience across teams, and a positive ripple effect on the (learning) culture.

The Danish Defense

Pre and onboarding

Under the headline "Change the Conversation, Change the Culture," we initiated a cultural transformation journey focused on unifying the leadership team, establishing a shared mission, developing a strategy, and bringing it to life. Through town halls, learning journeys, and honest conversations, we communicated with and engaged the employees and achieved a stronger connection to the strategy, broke down silos, facilitated shared ownership, and created a culture where employees felt seen, heard, valued, and motivated to stay and grow.

Cultural transformation

Amazon

We enabled senior leaders and specialists to make sharper daily decisions by helping them own their role transitions. Coaching and digital tools bridged personal leadership style with strategic expectations — unlocking clearer, more intentional stakeholder communication.

Executive coaching

Bestseller

We designed a series of learning programs to reintroduce the immune system to nurses and physicians — building foundational knowledge for those working with immunotherapy. We translated complex, text-heavy scientific theory into engaging microlearning and real-life scenarios. The bite-sized format fits seamlessly into busy clinical routines, allowing learners to engage on demand — when they have the time and headspace.

Bristol Myers-Squibb

Education for healthcare professionals

Who we are

Behavioral Change Group

Big-picture thinking.
Human-centered execution

We are a boutique agency — small by design, focused by nature. That means you get senior-level expertise, tailored solutions, and personal partnership from day one.

Founded in 2018, we’ve spent the past years helping organizations turn complex change into clear, human-centered learning experiences that stick. Our work strengthens leaders, builds high-performing, thriving teams, and helps organizations not just plan for change, but actually execute it.

Our partners

Rikke Krag Hvidesten

With an MSc in Business Administration and a certified board position, Rikke brings over a decade of experience in communications, HR, and change management - much of it rooted in the life science industry.

Rikke is a fast thinker, a creative doer, and a sharp analytical thinker. She thrives in leading projects, people, and complex transitions, always with a clear eye for impact and a steady hand on execution.

Flemming Hvidesten

Flemming is an experienced global business coach, master facilitator, and certified psychotherapist with a deep passion for unlocking leadership and specialist potential. He empowers leaders, specialists, and teams to take ownership, make things happen, and create clarity and purpose.

Since 2002, Flemming has partnered with executives and leadership teams across sectors - from NGOs and public institutions to major private enterprises. His work centers on navigating complexity, building resilient leadership, and integrating reflection and accountability into everyday performance practice. With a warm presence and sharp insights, he creates the space leaders need to grow - professionally and personally.

Profiling and assessment tools

Let's connect, we're only a conversation away!

rikke@bcgroup.dk
+45 5382 0908

Dampfærgevej 27,5
2100 Copenhagen Ø
Denmark